More the visibility of your app, more the downloads you get for your app. App store Optimization (ASO) is the process of increasing the visibility within the app stores and improving the app store conversation rate. SEO and ASO: Both SEO and ASO share similarity like keywords optimization, backlinks and conversion. The ranking factors are something that changes when it comes to ASO and SEO.

Search Engines1. Apple APP store 2. Google Play
On-Page1. App Name(Title) 2. Description 3. Keywords(iOS) 4. Usage and Quality metrices 5. Uninstall rates
Off-Page1. Backlinks 2. Ratings and reviews 3. Download statistics
GoalUser Downloads
1) Optimize for conversion:

Customers are not just the people you should reach out to but also ones you draw your marketing strategy around. Conversion for optimization is very important mainly because this is the one that is showing in your search results. In-app store it will be the screenshot that will be listed first and in the google play store, it will be the short description that is going to be shown. Make sure you have the social proof in your search results.

2) Build a Brand:

Make sure you provide a relevant and straightforward name for the app and follow a theme to build a brand. When building a brand, including the keywords itself in the brand name which makes the visibility also wide and improve the search results. As a result, the downloads get increased.

3) Using emoji to stand out:

Having emojis in your short description increases the performance of your app. Google Play allows you to use emojis in your short description, you can use the rich formatting and emojis to make your app stand out from the crowd. Apps that use emojis had 26% fewer uninstalls than those who didn’t. Emojis not only increase the engagement with the users but also reduce the uninstall rates.

4) Use best A/B testing Experiments:

App icon plays a vital role in an app, this is how users register the app in their minds forever. So by implementing A/B testing experiments discover the app icon that best suits your app and easy for users to connect and make them remember this forever in a customer’s digital journey.

5) Double your keywords with localization:

Utilizing different localization for one country. For example, the US app store indexes the Spanish-Mexico localization, which means you could use English keyword into Spanish-Mexico localization. i.e. with the English app name, English keywords but still rank for that keywords. And there is a 100% chance to rank higher for keywords in the mobile channel.

6) App store reviews:

When people discover your app through a search, the first thing they do is compare your app with the other apps and one of the most deciding factors is the no of reviews. One factor of being white-hat is to respond to your users. Black-hat strategies which are not that advisable and some follow it is buying reviews with specific targeted keywords. It is always best to follow white-hat strategies for your brand.

7) Track your mobile app performance using effective KPIs:

For any business, what works for one might not have to work necessarily the same way to the other. Based on the key takeaways, derive actionable insights that you can apply in the ensuing iterations. Customizing your key performance indicators for both short and long terms goals are very essential. Effective system tracking and app performance measurement should be done which will eventually help your ranking stats.


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